Principle Activities, Including AHL's Key Challenges and Implemented Strategies

The major financial activities of Amalgamated Holdings Limited as of 2014 include

Thredbo Alpine Ski Resort

Hotels, Restaurants and Bar operations (Rydges, QT and Atura)

Cinemas, Drive In's and Exhibitions







Amalgamated Holdings also pursued

• Investment Properties ( office and retail)
• Supply of Entertainment Equipment 
• Property Developments
• Investment of shares in listed and non listed companies

Key Challenges and Strategies

The challenges for the last financial year (LFY) was the decrease of 8.4% in Net Profit (NP) after tax. Such a significant drop in NP was due to the sale of Featherdale Wildlife Park and investment property in Melbourne leasing office space in the prior FY.

This however was counteracted with a fair value gain of $4.9 million of the acquisition of the remaining interest in a joint venture operation. To me the management of AHL have dealt with the economic and other external environments very effectively, as they are having consistent increments in building a stronger organisation and adjusting to the current environments and demands of the marketplace. (This can be seen below and throughout their financial statements)

The breakdown of its portfolios show that the entertainment (Australia, New Zealand and Germany in positive growth as well as its Hospitality and Leisure sector with the exception of Thredbo Alpine Ski Resort. The strategies to counteract this problem has been outlined in the directors report to consist of

• continuing to ensure the popularity, high-quality and ambience of the winter-time resort facility;

• continuing to improve snow making capability to mitigate risk in poor snow seasons;

• increasing the number and quality of sporting and cultural events to increase visitation outside of the snow season;

• expanding the mountain bike trail network to appeal to a broader range of riders; and

• ensuring that the environmental integrity of the Resort is maintained and, where possible, improved.

Other strategies that will be considered (in relation to the external environments including economic, political and industrial trends) and executed involve identifying the evolving customer needs and demands by investing in additional attractive oppurtunities and focusing on enhancing customer experience.